Utilizing AI Technology Investing, Rich Investment Encourages Investor Growth

Utilizing AI Technology Investing, Rich Investment Encourages Investor Growth

JAKARTA Investment in the capital market is increasingly in demand by modern people, with mutual funds being one of their favorite instruments.

According to a recent survey, nearly 50 percent of respondents believe that digital investment offers greater profits than conventional methods such as savings and deposits.

As for the last five years from 2019 to 2023, the growth in the number of mutual fund investors recorded impressive figures, with an annual geometric average growth rate of 62.89 percent, far beyond the growth of investors in the capital, stock and SBN markets.

According to data from the Financial Services Authority (OJK) as of October 2024, the value of the investment management industry's asset under management was recorded at 855.89 trillion rupiah, up 1.52 percent month-to-date, an increase of 3.78 percent year-to-date.

The mutual funds recorded a net subscription of 7.54 trillion month-to-date while the year-to-date is still net reduction of 5.26 trillion rupiah.

The co-founder and CEO of PT Kaya Lautan Permata Jonathan revealed that the growth of mutual fund investors shows a high interest in mutual funds as an investment choice amidst the rapid development of financial technology.

According to Jonathan in the midst of dynamic-moving investment market conditions, high volatility, fast and full of change, it is necessary for investors to carry out intensive and adaptive investment strategy monitoring and adjustments.

"This creates a need for reliable investment partners, who are able to provide adaptive strategies to protect and develop their investments," he explained in his statement, Wednesday, November 20.

Capture these needs, Jonathan conveyed that Kaya as a Digital Mutual Fund Seller Agent (APERD) used Artificial Intelligence (AI) to develop the trading features of each customer.

Through this feature, customer investment portfolios work based on investor risk profiles so as to help them remain calm and minimize investment risks and ensure financial goals are still achieved.

Jonathan explained that Rich investment offers a smart and destination-based investment approach, with adaptive and automated strategies.

"In collaboration with professional and experienced investment managers, Kaya provides a hands-free investment experience that keeps your portfolio awake and growing without requiring constant attention," he explained.

Jonathan said this solution allows investors to stay focused on their lives, while Rich handles investment complexity with high efficiency.

"Currently, the interest of the community, especially the younger generation, to invest is getting bigger. However, unexpected markets are often an intimidating challenge," he said.

For information, based on data from the Indonesian Central Securities Depository (KSEI) as of December 2023, the number of investors grew by 18.87 percent or reached 11.41 million investors compared to 2020.

Meanwhile, demographically, the majority of individual investors are men with a portion of 62.33 percent with total assets reaching Rp1,150.28 trillion, while the portion of female investors is 37.67 percent with total assets of Rp240.22 trillion.

As for age, investors under 30 have dominated the portion by 56.43 percent, with total assets reaching IDR 35.09 trillion.