European Union Fines Meta IDR 13.3 Trillion Over Facebook Marketplace Antitrust Case

JAKARTA Meta, the company that oversees Facebook, is claimed to have violated antitrust regulations in the European Union. Therefore, the European Commission imposed a fine of 797.12 million euros (Rp 13.3 trillion).

This large enough fine is calculated based on the duration and severity of the violation committed by the company. The European Commission is also considering the Facebook Marketplace turnover, which is at the heart of the problem in this breach.

In its official broadcast, the European Commission stated that Meta had violated the rules by linking Facebook's Marketplace to Facebook. This action is considered unfair and Meta is considered to have abused its dominant position in the market.

"(Meta) binds Facebook Marketplace's online row advertising service to Facebook's personal social network by imposing unfair trade terms on other online ad service providers," the European Commission wrote.

In European Commission findings, advertising provisions on popular platforms Meta, such as Instagram and Facebook, "allow Meta to use ad-related data generated by other advertisers for Facebook Marketplace's single gains."

Therefore, Meta is considered to have violated Article 102 of the Agreement on European Union Functions. After sanctions in the form of fines were issued, the European Commission forced Meta to end the action and refrain from repeating its violations.

After the European Commission issued sanctions to the company, Meta revealed that it would appeal. According to the company led by CEO Mark Zuckerberg, the European Commission is not considering market reality in Europe.

"This decision ignores the rapidly growing reality of the European market for online row advertising services and protects large existing companies from newcomers, Facebook Marketplace, which meets consumer demand in innovative and easy new ways," Meta told Engadget.