Maudy Ayunda's Story Becomes Creative Director For Jewelry Collection

JAKARTA - Actress Maudy Ayunda is now trying something new. Together with Frank & co's jewelry brand, Maudy designed a jewelry collection by becoming a creative director for the "See the Light" collection.

Maudy said, this collection has values that are in line with the principles he holds, especially regarding empowerment and invites more people to innovate to create something that has a positive impact.

"This collaboration provides me with the opportunity to explore myself more deeply and convey a positive message through artistic jewelry works that have high artistic value," Maudy said at the launch of this jewelry collection in Jakarta, recently.

In accordance with the empowerment message carried by the collection of See the Light', this collection of jewelry from the collaboration of Frank & co. and Maudy Ayunda uses sustainable gold 18K materials as a form of concern for the environment.

The reason is, by using sustainable gold, the need for new gold mining can be significantly reduced. Moreover, gold is one of the materials in the world that can be recycled without losing its quality.

The jewelry collection also consists of three series, namely the bold light, fine light, and legacy of light. The bold light symbolizes the rays of hope at the end of each challenge, while the Fine Light which reflects the grace and beauty of the eternal beauty, and the Legacy of Light each journey is a unique eternal trace, formed by the experiences, dreams, and aspirations of each individual.

"The unique fall of this collection is a doodle of the form 'M' which is a representation of Maudy's name. The total of the collection is around 30 jewelry items ranging from earrings, necklaces, bracelets to rings," said Maudy.

The "Perahu Kertas" singer also said that the development process started from the brainstorming to creating a collection of jewelry he made took months.

However, Maudy admitted that one of the most memorable parts for her when she managed to pour out the messages she wanted to share with the public through her work.

"So, from the start, everyone was involved in workshops many times, discussing with internal designers, discussing philosophy because what he wanted to convey had to be conveyed properly."

"This is a new experience for me. Until finally I was able to experience a new experience and found a form of jewelry that matched the gold element, diamonds to basic models, dailywear, simple to luxury jewelry models," he concluded.

Apart from being present in the jewelry collection, Frank & co. also released a fashion film to support the empowerment campaign promoted by Maudy Ayunda's collection.

The fashion film features other well-known Indonesian actors, namely Jerome Kurnia, and directed by Kamila Andini, an outstanding female director with various cinema works who won international awards such as the Kretek Girls, Yuni, Sekala Niskala, and the Sea Reflect.

The fashion of the film "See the Light" itself is a medium presented by Frank & co. to show a collection of jewelry See the Light in a meaningful narrative.

Through this fashion film, Maudy Ayunda wants to invite each individual to find light and strength within him to overcome every obstacle that hinders life's journey.