Gray Matters Concept, Oscar Lawalata Shows All Black Clothing Collection At JFW 2025

JAKARTA - ASHA, founded by designer Oscar Lawalata, exhibited its fashion collection on the first day of Jakarta Fashion Week (JFW) 2025 at Pondok Indah Mall, Jakarta on Monday, October 21, 2024. It has a mission to find new meaning and encourage restrictions on creativity in the fashion world by using a dominant black palette. Oscar wants to create a brand with a contemporary design, producing a texture and unique shape that makes bold statements in the fashion industry.

From the official statement received by VOI on Tuesday, October 22, 2024, the mood offered in this collection is: contemporary, modern, brave, strong, elegant, and feminine. The collection which was displayed on October 21, 2024 at Jakarta Fashion Week 2025 entitled Anatomi.

In this collection, ASTA will present two views with black colors that also reflect Mazda's premium color, Jet Black Mica. Although this collection is dominated by black, each look will be equipped with a touch of color that symbolizes the spectrum of emotions and diverse life experiences, providing a brighter feel of life.

ASTA has its own way of bringing every element of design to life. In this collection, black dominates with the concept of "gray matters", while pop of colors are added to create visual dynamics.

Unfinished details such as ribbons give an organic and dynamic impression. The resulting silhouettes are also diverse, from dresses that flow to bolder pieces, creating a balance between feminineity and strength.

The Anatomy theme describes the fragments that are arranged into a complete union in the design of each of its looks. ASHA pays great attention to small details, according to him Every Details Matters. Every detail in this collection is very noticed, so that each appearance has its own uniqueness.

ASHA is also experimenting with geometric shapes, combining circles, ovals, boxes, and triangles, giving new dimensions to each work. The flowing elements, such as scarves, and the soft pieces of pants describe the journey of self-discovery, invite each individual to find beauty in voids.

ASHA has the belief that fashion is not only about appearance, but also about self-proportionation. The 'Don't take this world as a safe and sound place, come freely and open up your gray matters' phase encourages the public to embrace uncertainty and freedom of expression, opening up space for individuals to explore their identities that have never been explored before.

A collection designed with feelings, not just thoughts, creates beauty through meaningful designs.

Oscar Lawalata hopes that this collaboration will not only produce beautiful works, but also inspire individuals to embrace themselves who are true and express themselves through fashion.

ASHA and Mazda want to encourage people to view fashion as a form of personal expression that can change the perspective and experience of life.