The US Will Propose To Increase Online Search Competition, Google Threatened To Break
JAKARTA - The US Department of Justice (DOJ) is expected to submit a proposal regarding actions that Alphabet, Google's parent company, can take to restore competition in online searches. This move may include breaking down the tech giant.
After a federal court in August ruled that Google controlled an illegal monopoly in online searches, smaller competitors wanted the court to force Google to separate the Chrome browser, or at least bar Google from continuing to pay billions of dollars to make its search engine a default on devices like Apple's iPhone.
This DOJ proposal is an important step in cases that have the potential to change the way Americans seek information on the internet. The court found that Google, which processes 90% of internet searches in the US, has built a monopoly that violates the law.
Google plans to appeal on the grounds that its search engine managed to attract users thanks to its quality. Google also states that it faces strong competition from Amazon and other sites, as well as users can choose other search engines as defaults.
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Several companies competing with Google have called for the company's breakdown. The Yet review site, which sued Google for search issues, suggested that Google's Chrome and AI services be separated. They also want a ban on Google to give preference to its own local business pages, which compete with Yelp.
DuckDuckGo, a rival search engine, also urged the court to force Google to license its search results to competitors who can then develop their own products.
Meanwhile, Microsoft and Apple, which receive billions of dollars annually from Google, declined to comment on the case.