TikTok Introduces Three Latest Advertising Solutions
JAKARTA TikTok is launching a new advertising solution to help brands achieve business results. The platform released the latest Auto Performance Tools, Additional Measureability, and Privacy Technology.
David Kaufman, Head of Monetization Product Solutions and Operations Global TikTok, said that this latest advertising solution was based on input from partners. With the release of this new solution, TikTok wants to provide the best performance.
"TikTok is a unique ecosystem that unites culture, discovery and trade. Our goal with this new solution is to empower brands to engage their communities on TikTok and achieve business results," said David.
First, TikTok provides automatic solutions for brands in strengthening performance on its platform. This solution includes Smart+ features to monitor performance in the targeting, monitoring, and advertising material sections to be broadcast.
Smart+ utilizes a virtual assistant named Symphony who can help brands choose the right audience to how ads can be shown properly. According to TikTok, Smart+ makes the advertising process simpler.
Next, to help brands measure the impact of the ads they create, TikTok offers a Conversion Improvement Study (CLS). This study can identify relationships between ads and consumer behavior to evaluate impacts.
Finally, TikTok announced that it has integrated Privacy Improvement Technology (PET) for advertisers. This final solution is offered to advertisers who want to measure the Increase in Conversion with additional privacy measures.
PET will provide insight into how brands can use first-party data with advanced privacy measures. In providing this solution, TikTok partners with third-party providers and open sources.