TikTok Introduces TikTok One Platform, Creative And Efficient Solutions For Brands

JAKARTA TikTok held the TikTok Unboxed 2024 event with the theme From Brand Fame to Convert Game on Thursday, October 3. At this event, TikTok introduced a creative solution called TikTok One.

TikTok One is a platform offered to help brands develop their business. This platform will help various brands create content strategies, manage content, and connect brands with creators.

During the Media Briefing session, TikTok explained that the online platform for this brand presents three tools that can be accessed for free. All brands, both small and large scale, can access Creative Content, Creative Studio, and Creator Marketplace.

Haswar Hafid, Head of Brand Partnership of TikTok Indonesia, explained that the TikTok One platform was developed to help brands stay connected to their consumers. By creating content quickly and easily, sales may increase.

"Right now, the most important thing is not only brand awareness, but also how creative and interactive content can encourage conversion and build long-term branding," Haswar said. "We hope TikTok Unboxed 2024 can help brands from various scales."

Creative Center is a tool developed to help brands find ideas and inspirations. This tool has a generalized Artificial Intelligence (AI) called Symphony Assistant which can be used to ask various questions.

Users can create ad scripts with the desired style of language, develop creative ideas, and more. To get a very detailed response from Symphony, users must submit complete and detailed commands. Access to this AI tool is unlimited.

Meanwhile, at Creative Studio, brands can develop the persona they want. According to TikTok, this tool is suitable for brands that don't have a lot of budgets, but it relies on technology as well. There are many persona that can be selected in this tool.

Finally, there is a Creator Marketplace which has two features in it, namely Branded Content with Creator and Creator Content at Scale. These two features can easily connect brands and creators and TikTok won't take any fees.

Branded Content with Creator will help brands find creators and make content deals online, while Creator Content at Scale is a feature to find creators in a more attractive way.

When brands open vacancies for creators who want to advertise their products, all creators can apply. Brands can choose which creator they want and creators will make videos according to the agreement. In this program, the creator fee will be fully covered by TikTok.