Neta X Prices Are Cheaper Than Estimated, Neta Says
PT Neta Auto Indonesia recently officially announced the price of the Neta X SUV, which was previously introduced at the GIIAS 2024 event.
Interestingly, the official price fell from the estimated price. Previously, the estimated price of Neta X was at Rp460-490 million, while the official price was announced starting from Rp428-Rp448 million.
Looking at the figure above, of course there is a difference of approximately Rp. 32 million. So why can the price go down from the estimate? Responding to this, Neta Auto Indonesia Product Planning Manager Jordy Angkawidjaja revealed in determining Neta's price to see market revenue first.
"So of course, in determining prices, we will first look at the acceptance market, after GIIAS we conducted many surveys to consumers to partner dealers," he said, when met in the Jakarta area, recently.
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With the price going down, Jordy said it feels like the best price that Neta can give to Neta X SUV customers in Indonesia.
"We also see what kind of customer, we also consider with a car like this it fits at this price," he added.
On the same occasion, the Managing Director of PT NETA Auto Indonesia, Jerry Huang, said that the pricing was quite attractive for consumers.
"We want to introduce the SUV in the EV segment and offer the best price for our best product. So this pricing model is interesting for consumers," concluded Jerry.