Cook's Team Considers Various Options For Apple Vision Pro's Future

JAKARTA - Apple is now facing major challenges from competition in the mixed-reality headset market, especially with the increasing popularity of the Quest product line from Meta. With the presence of Quest 3S headsets that are priced ten times cheaper than Apple Vision Pro, the Cupertino-based technology giant must reconsider the future direction of their Vision Pro devices.

In a recent report from Bloomberg on Sunday, September 29, Apple product groups Vision are evaluating several options for the development of their headsets.

One of the most likely options is to keep Vision Pro as a premium model, but accompanied by cheaper edition launches. This affordable version headset will use more economical material, but Apple can still launch the second generation Pro model with improved processing performance and features.

In addition, Apple is also considering developing a headset that is more like a smart screen display. By removing computer elements and external batteries, this headset will become lighter and cheaper for production, while processing will be redirected to a connected iPhone.

Apple may also choose to follow in the footsteps of Meta in collaboration with Ray-Ban in developing smart glasses, but with Apple characteristics. In fact, there is speculation that the company is developing the AirPods Pro with external cameras and artificial intelligence, which can offer a similar function to smart glasses.

The last option, regarded as "Holy Grade," is to create augmented reality (AR) glasses with all advanced features. It includes high-performance lenses, batteries, onboard computers, cameras, eye trackers, and other features in the form of frames of standard glasses. However, this development was stopped because it was too difficult to realize at this time.

This last option is reportedly the dream of Apple CEO Tim Cook, although Apple has previously postponed its development due to technological challenges that still have to be faced