Kraken Gandeng German Football Club To Increase Crypto Adoption In The Sports World

JAKARTA - Kraken has officially collaborated with RB Leipzig, Germany's top football club, in an effort to introduce the crypto world to sports fans. This collaboration aims to combine two different worlds, namely football and digital finance, in the hope of increasing crypto adoption among sports enthusiasts. This move is expected to attract new investors and expand the platform's user base.

As part of the deal, Kraken will become the official partner of crypto RB Leipzig and also sponsor the arm logo of the men's and women's team in every Bundesliga match. Kraken logo will be clearly visible in the uniform of players, strengthening the presence of crypto in the world of sport.

However, more than just a logo, this partnership is designed to provide more value to fans. Kraken and RB Leipzig plan to launch various educational initiatives and fan interactions that will teach supporters about the crypto world. Through exclusive behind-the-scenes content, interactive fan shows, and digital innovation, both hope to bring fans closer to modern financial technology.

Quoted from Coinspeaker, Mayur Gupta, Kraken Chief Marketing Officer, said that Kraken and RB Leipzig have the same vision in terms of innovation. We have both been important figures in our respective fields in a short time, and many are still planned for the future," Gupta said.

This partnership is also part of Kraken's strategy to reach new audiences through sports, after Kraken previously collaborated with well-known clubs such as Atversustico de Madrid and Tottenham Hotspur FC. Through this collaboration, Kraken hopes that crypto can be more easily understood and accessed by the general public.

Not only focused on Germany, Kraken also continues to expand its presence in Europe. Recently, Kraken completed the acquisition of Coin Meester BV (BCM), a regulated crypto broker in the Netherlands. With this step, Kraken can officially operate in the Dutch market as a fully regulated entity. Apart from the Netherlands, Kraken has also obtained licenses to operate in France and Poland as a virtual asset service provider (VASP), strengthening its position in Europe.