Why Viral Labubu: Here Are Some Reasons

YOGYAKARTA - In recent years, the cartoon character Labubu, created by Chinese designer Kasing Lung, has gone viral on social media and online platforms. He has captivated art enthusiasts and toy collectors around the world.

This figure is popular among vinyl toy fans and toy designers because of its unique design, adorable character, and popularity on the internet.

There are several reasons why Labubu has become a viral phenomenon.

1. Unique and Captivating Design

Labbu has very different appearances and designs compared to other popular characters. With big eyes, naughty expressions, and long ears, Labubu looks like a mysterious cute creature. This combination makes it attractive to various groups, from art enthusiasts to toy collectors. This character combines vintage elements with a modern touch, creating a balance between classic styles and relevant to current trends.

This design is the main attraction for vinyl toys fans who value originality and creativity. Kasing Lung, the creator of Labubu, is known for its style that combines simplicity with complicated details, presenting a character who has a strong personality only through his physical appearance.

2. Popular among Toy Collectors

The popularity of Labbu is also driven by a growing toy collector community. Toy designer toys, especially vinyl toys, have become a global trend, where people collect toys made by independent artists. These toys are not just for children, but are considered works of art with aesthetic and emotional values for collectors.

Labbu is one of the most searched characters among this community, with various limited editions released by well-known companies such as Pop Mart. Collectors often compete to get a rare version of Labubu, increasing the popularity and demand for this character. Each release is often sold out in a matter of minutes, adding to the exclusivity aura surrounding Labubu.

3. Presence on Social Media

The main factor that causes Labubu to go viral is its strong presence on social media. These characters often appear on platforms such as Instagram, Facebook, and TikTok, where users share photos and videos from their collections. Influencers and toy photographers also popularize Labubu by creating content that displays this character in creative settings and attracts the attention of netizens.

The strong visual appearance and flexibility of Labubu to be adapted in various photography concepts make it an easy-to-recognizable icon. Many fans are inspired to create creative content with this character, which in turn further strengthens the popularity of Labubu in cyberspace.

4. Collaboration with Famous Brand

Labbu juga mendapatkan sorotan lebih melalui kolaborasi dengan merek-brand besar dalam industri toy dan gaya hidup. Salah satu contohnya dengan Pop Mart, salah satu perusahaan toy designer toys terbesar di dunia. Pop Mart terkenal karena mengeluarkan koleksi-koleksi terbatas dari berbagai karakter populer, dan permitraan mereka dengan Labubu semakin memperkuat popularitas karakter ini di pasar global.

In addition, Labbu also appeared in various pop culture events and toy conventions, such as DesignerCon and Toy Soul, where fans can meet directly with artists and exclusive collections. The presence at these big events gives this character a wider exposure and brings Labubu closer to his fans around the world.

5. Emotions and Connections with Fans

One of the important aspects of Labubu's success is its ability to create emotional relationships with its fans. The naughty and cheerful expression of Labubu depicts a character that is easy to like, which can give the feeling of nostalgia and joy to those who collect it. Labubu, with a simple but meaningful design, is able to trigger childhood memories while providing a modern touch that is relevant to adult collectors.

This character is also often associated with stories and themes related to friendship, happiness, and adventure, which add to the emotional appeal among fans.

In addition, the strongest reason was because it was viralized by Lisa Blackpink.

So after knowing why Labubu went viral, see other interesting news on VOI.ID, it's time to revolutionize news!