RedDoorz Targets Property Expansion By Using AI

JAKARTA - RedDoorz, Southeast Asia's largest multi-brand accommodation and hospitality platform, is targeting an expansion of up to 4,500 properties (1.2-1.5 times more than in 2023) by the end of 2024.

RedDoorz is able to face various challenges and still achieve the target by suppressing the importance of profitability. As part of its future strategy, RedDoorz focuses on organic and inorganic growth, with market expansion in Indonesia and the Philippines.

"We are very focused on the mission of achieving profitability this year, thanks to our team's strong dedication, a strategic approach to growth, and the huge potential we see in Indonesia," said Amit Saberwal, Founder & CEO of RedDoorz.

And to achieve this target, RedDoorz has implemented various initiatives that show impressive results and will continue to be the main focus in the future. Artificial intelligence (AI) is used in pricing, financial management, and guest service systems.

This AI technology is also expected to reach more quality property partners for the premium brand RedDoorz, such as SANS and URBANVIEW, which have grown 1.3-1.5 times compared to the previous year (YoY).

"We take advantage of the AI-based dynamic pricing strategy to optimize room rates based on demand, season, and market trends, so that property owners' income can be maximized," said Mohit Gandas, Country Director of RedDoorz Indonesia.

According to Mohit, with a touch of technology presented by RedDoorz, property partners can manage prices while providing better access than ever before.