Business Actors Must Know, Here Are The Opportunities And Challenges Of Metaverse Implementation For Business

JAKARTA - The presence of the Metaverse is believed to offer extraordinary opportunities for businesses in creating new customer experiences, increasing operational efficiency, and opening up new revenue streams.

However, technological challenges, security, regulation, and costs are still a challenge for its implementation. As a leader in AR, VR, and Metaverse, MOLCA solutions, MOLCA describes several opportunities and challenges of implementing the Metaverse for business.

Metaverse Opportunities For Business

Metaverse's Interactive and Imersive Customer Experience allows businesses to create a much more interactive and immersive customer experience compared to traditional digital platforms.

Customers can interact with products in a virtual environment, attend events and exhibitions in the metaverse, and communicate with business representatives in real-time in 3D spaces.

In addition, e-commerce or retail businesses can also take advantage of the Metaverse to create virtual stores, where customers can shop like in physical stores.

MOLCA also mentioned that Metaverse allows businesses to sell digital products, such as in-game items, virtual clothing, digital assets, to events and others to increase income.

Not to forget, businesses can also use the metaverse to organize more effective and interesting training programs, with realistic simulations and scenarios.

Metaverse Challenges For Business

But unfortunately, of that many opportunities, technology and Infrastructure in building and operating a metaverse platform requires huge costs or investment to support the right hardware and software. This limitation can certainly be an obstacle for small businesses that have limited resources.

In addition to the costs, security and privacy of the Metaverse can also be another challenge. The reason is, with more data generated and shared in a virtual environment, the risk of data breaches and cyberattacks increases.

Then, not everyone has access or convenience using metaverse technology. Because of this new technology, the regulations governing it may not have been fully formed.

"Business needs to follow the development of regulations and ensure that they comply with all applicable laws and regulations. This includes copyright issues, data protection, and digital trade regulations," the company explained.