Polestar Will Enter 7 New Markets In 2025, Including Thailand

JAKARTA - Polestar is accelerating its global expansion with plans to enter seven new markets by 2025.

Quoting Paultan, Monday, June 24, Polestar will enter the markets of France, the Czech Republic, Slovakia, Hungary, Poland, Brazil, and Thailand through partnerships with local distributors. France is one of the main targets because of its large volume for electric cars.

"Expanding our retail operations with new and old partners will allow us to reach out to more customers. Through this partnership and expansion, we will take advantage of our strong brand and the growing lineup of models," said Polestar CEO Thomas Ingenlath.

If it enters the Thai market, it will be the second country in ASEAN after Singapore, which they have entered by the end of 2021.

According to VOI's monitoring on the Singapore Polestar official website, several models have been marketed, ranging from Polestar 2 to Polestar 4, all of which come with luxurious designs.

Polestar's expansion plan is considered very good, especially after the announcement of a labor reduction in January for failing to meet its 2023 sales target. The company sold only 54,600 units of the revised target of 60,000 units from the initial target of 80,000 units.

Polestar is also implementing a new sales model to expand its footprint in the European market with old and new partners.

Getting closer to Indonesia, is Polestar also planning to enter the country in the coming year?