Good Kriteria To Be Right On Target

YOGYAKARTA - Celebrating is one of the marketing media that has always been considered sufficient to have an impact on introducing products and services. Therefore, we are required to understand what the criteria are for good brochures.

When we are given a brochure with a bad look, it is not impossible that we will immediately throw it away after reading it at a glance.

Likewise for people who receive your brochures. But you can minimize this matter by meeting some good brochure criteria. So what are the actual criteria for good brochures?

I. Good And Memorable Look

The appearance (design) of the brochures must determine the first impression of potential customers receiving the brochures we provide.

In making good brochures, you must use an attractive design and not change. Adjust it to your visual brand identity, both in terms of color, typography, photos or illustrations.

Shows the visualization of attractive and consistent brochures can certainly strengthen and improve brand awareness.

II. Short, Crowded And Clear Information

Make sure you first make sure what information you want to convey. Short, solid and clear information must be one of the criteria for good brochures.

Because the possibility of people reading it is very short, so you must sort it out starting from very meaningful information, which customers need to know about your brand.

For example, create a promo design, starting with a title written with the largest font size, after that the product information you offer, promo time limit and your contact information.

III. Right Customer Target

To meet the criteria for good brochures, first determine who your customers are.

Our method of talking to adults is certainly different from the way we dialogue with children. Because like that, all the attributes in the brochures must be adjusted to the target criteria of your customers.

Giving the brochures also You must be selective. It's enough to just target potential customers. For example, your target is adults, it's enough to share it with adults. Don't share the brochures with school children.

Because if you also give it to school children, there is a great chance of ending your brochures in trash or on the streets.

Next there is sharing information about tips on making good brochures. Making your own brochures will definitely be quite difficult, especially for someone without experience in design. Here are 3 tips for making attractive brochures that you can try.

1. Use Consultant Services

If you have more budget, you should use designer services and copywriters to help make brochures. This aims to ensure that the contents of the brochures can be optimal in attracting the attention of potential consumers.

2. Ensure Quality Scope Prints

Print results greatly affect whether a brochure is attractive or not. Professional design and attractive offers without quality print results will not make prospective consumers interested in reading them.

3. Don't just spread your arms

An interesting guide is already in hand but not executed properly, it will definitely give less than optimal results. Therefore, you need to sort out where the brochures are spread. The best recommendation is to spread brochures in areas or areas that match the target market for potential consumers who want you guys to view.

In addition, read also: 'What Is Paid Promote: Digital Marketing Strategy And Its Benefits For Business'.

So after knowing the criteria for good brochures, see other interesting news on VOI.ID, it's time to revolutionize news!