Entering Mobile Legends, Liquid Esports Team Officially Acquires AURA And ECHO
JAKARTA - Two prominent Mobile Legends esports teams, AURA & ECHO officially announced that their team has been officially acquired by the world's leading esports organization, Team Liquid.
Joining Team Liquid is a dream come true for AURA and ECHO. The presence of a strong Liquid brand, competitive focus, and global strategy that promises to empower us to achieve our goal on a larger scale," said Daniel Santoso, AURA's Chief Brand Officer in his official statement.
Daniel explained that the decision to join Team Liquid was influenced by several factors, including promising acceleration of growth and bringing unmatched opportunities to the players and fans.
This collaboration also opens the door to new market targets in the international arena, to commitments to achieving sustainable excellence, innovation and growth in esports so as to form a strong foundation in this partnership.
SEE ALSO:
"When we see an opportunity to strengthen our presence in Southeast Asia with these amazing competitive teams, we believe that we should do it with an organization built with the same values and philosophy as ours. We find such partners in AURA and ECHO staff and fans," said Victor Goossens, Co-CEO Team Liquid.
With the news of this acquisition, the name of the AURA team will change to Liquid AURA, as well as the name of the ECHO team which has now changed to Liquid ECHO. Both teams will enter the MPL playoffs in their respective countries with new names.
As for the team formation, there will be a period of adjustment that may be made to maximize synergy and effectiveness. However, all changes will prioritize the interests of individual teams and players.