Netflix Capai 40 Million Monthly Active Users For Plans With Ads

JAKARTA - Netflix announced on Wednesday May 15 that ad-supported subscription packages have reached 40 million monthly active users globally. This number is up from 5 million from the previous year. This increase shows that Netflix's efforts to attract new users with cheaper packages have paid off.

This spike comes at a time when the streaming company faces stiff competition and introduces bundles with their competitors to keep customers. Netflix, which launched the package with ads in November 2022, said that 40% of all registrations came from the package in countries where they were available.

In the fourth quarter, most of the addition of gross subscribers to the streaming industry came from advertising-supported packages for the first time, according to data from research firm Antenna released earlier this week.

Netflix also announced it will launch an internal advertising technology platform by the end of 2025, to offer clients a new way of buying ads and interacting better with users. The company will work closely with Trade Desk, Google Display & Video 360, and ad technology company Magnite, which will join Microsoft to accelerate the purchase of automatic ads.

Subsequent packages with ads from Netflix cost USD 6.99 (IDR 112 thousand) per month, compared to USD 9.99 (IDR 160 thousand) per month from Warner Bros Discovery's streaming service Max and USD 7.99 (IDR 128 thousand) for Walt Disney's Disney+ (DIS.N). Last month, Comcast's Peacock streaming service said it would raise the price of the package, which would bring the package with an ad to USD 7.99 per month.

Earlier on Wednesday, Netflix announced it would broadcast two National Football League games on Christmas Day this year, strengthening efforts to add more live programs to its streaming service.