Xpeng Enters Australia Market, Will Launch Model G6 In Quarter 4 2024
JAKARTA - The manufacturer of electric vehicles from China, namely Xpeng, is increasingly taking its global expansion seriously. Xpeng has reportedly reached a cooperation agreement with Australian company TrueEV to enter the country's market.
Quoting from the Carnewschina page, Tuesday, May 14, based on the agreement made, TrueEV will become an importer, the Chinese brand distributor in Australia. In addition, it also provides space to show off to make it easier for potential consumers who want to propose to an Xpeng brand car.
The Chinese brand plans to launch the Xpeng G6 model in the Australian market in the fourth quarter of this year. This one car was built based on the SEPA 2.0 architecture, which was designed as the company's first global model for right and left steering. In addition, this model has also been introduced in Thailand, Singapore, and Malaysia and its shipments are expected to begin later this year.
As is known, in February, Xpeng CEO He Xiaopeng stated that 2024 will be the first year to the overseas market or called 'Internationalization of Xpeng 2.0'.
Xpeng also aims to create a new path for global expansion by focusing on product development, smart driving, and building brands.
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Since early 2024, Xpeng has accelerated its foreign expansion strategy, targeting markets in Southeast Asia, the Middle East, Africa, and Germany. In the first quarter of 2024 alone, Xpeng's cumulative export sales accounted for 61.8 percent of total export volume by 2023.
Meanwhile, at the Beijing Auto Show last year, He Xiaopeng also expressed his ambition to continue to expand the Xpeng brand range, from three countries to 20 destination countries. Several countries have become targets such as the United Arab Emirates, Egypt, Thailand, Singapore, Hong Kong, and Macau.
There has been no news that the model will enter the Indonesian market, but if it enters, it will certainly be very interesting considering that the competition for electric vehicles in the country is starting to increase.