TikTok Shop Launches Used Luxury Goods Category In The UK

JAKARTA TikTok Shop, a sociale-commerce feature of TikTok, launched the category of sale of used luxury goods in the UK. The goods sold consisted of designer bags, branded clothes, accessories, and others. Quoting from TechCrunch, there are five British brands available in the category of selling used luxury goods, including Seller,Luxe Collective, Sign of the Times, HeardlyEverWornIt, and Broken Archive. These five brands can be purchased without leaving the application. TikTok Shop has problems that are common for die-commerce, namely counterfeiting when purchasing used goods. To prevent this from happening, TikTok Shop presents an anti-poration policy that guarantees full refunds when buyers are scammed. In addition to having an anti-polymist policy, all sellers of used goods brands on TikTok Shop must have certificates from third-party authentication. TikTok even partners with authentication services such as Entruphy and Real Authentication.

A TikTok spokesperson told TechCrunch that the five brands selling used luxury goods in the UK already have an internal authentication certificate. TikTok did not explain whether there will be another brand that will join in the near future. The launch of the used luxury category is one of the exact strategies launched by TikTok. The reason is, this category has its own market and continues to grow rapidly to become a multibillion-dollar business. While profitable, the category of sale of used luxury goods is only available in the US and UK. TikTok has not disclosed whether this category of sales will be expanded to more countries in the future.