Two Big Brands, Superga And Viktor&Rolf Again Collaborate In Haute Couture Collection

JAKARTA - Superga and Viktor&Rolf, two major brands in the fashion industry, are back in collaboration for the second time by releasing a collection of haute coutures.

This collection combines the timeless character of Superga with Viktor&Rolf's avant-garde aesthetics through the hallmarks of couture flowers, iconic ribbons and patches with the Viktor & airshed logo. This collection marks the 30th anniversary of Viktor &men's celebration as well as the second limited edition collection since the first collection was launched 30 years ago.

Classic and timeless but still fresh! SupergaXViktor &Rolf collection presents a fresh touch on the classic Superga collection to be a young couture shoe with all black satin and large ribbons, couture rose as a higher platform decoration and sole. Viktor & aired silicon patches are embedded on the outside of the shoe. Each of its soles is also enriched with a rubber back patch bearing the Viktor & fire logo.

In addition, there are shoes with ribbon motifs whose designs are entirely made by both brands. This unique design comes in 4 styles in the 2750 series with 2 variants, 2790 platform series and 2708 high-top series.

Head of Marketing Communications The 707 Company, Sara Calista said, Superga has been loved by its users since it was first introduced more than 100 years ago.

"And this time comes with a powerful houte couture touch from Viktor&Rolf. This collection deserves to be a must have items for fashion lovers who also like comfort and art," he said in a written statement, Friday, April 19.

The iconic 2750 series is available in 2 variants. The first variant features the top of a cotton canvas with an easy satin edge, a embroidery rope hole and a satin rope. Its distinctive element is a large cotton ribbon that users can remove and create themselves. This style is available in black and white.

The second variant of the iconic 2750 series is equipped with the top made from cotton canvases with prints all over its area. Contrasted 3D effect bands, bordir rope holes and cotton straps, are here to complete the user's style.

The 2790 series provides an Edgy style through a platform as high as 4 centimeters. With the top of the canvas with an easy satin edge, a embroidery rope hole and a satin rope. Haute couture details come through large cotton ribbons that can be removed.

Sneaker platform high-top 2708 with a height of 4 centimeters, equipped at the top with a boreir rope hole and satin rope. The adibusana detail that stands out is hand-made satin roses, along with a silicon patch Viktor&Rolf next to it. On the sole sole sole heel there is a rubber pasted with the Viktor&Rolf logo.

If previously the haute couture collection seemed heavy, SupergaXViktor&men experiment presents this touch lightly but still stylish. This collection can beautified by the whole look of monochorome which is increasingly popular among the current minimalist z lovers gen. In addition, this collection is also suitable to be used to complete the smart business attire or smart casual outlook, Sara concluded.

The Superga X Viktor&Rolf collection starts today in Indonesia and is available at Superga stores Pondok Indah Mall 2, Plaza Senayan level 3, Grand Indonesia Skybridge Level 2 and at Superga Online www.superga.id.