Strengthen Consumer Confidence, MHU's Binary Chocolate House Completes Halal Certification

JAKARTA - The Lung Anai Chocolate House as one of the fostered programs for the development and empowerment of the community of PT Multi Harapan Utama (MHU) continues to strive to increase market reach. One of them is done by completing the halal certification process from the Halal Product Guarantee Agency (BPJPH) of the Ministry of Religion of the Republic of Indonesia, Thursday, March 28.

General Manager of Mining Support MHU, Wijayono Sarosa said that this certification process is proof of the commitment of the Lung Anai Chocolate House to quality, safe and halal chocolate products for the consumption of the entire community.

"The audit and assessment process carried out by BPJPH ensures that all raw materials, production processes, and final products of the Lung Anai Chocolate House meet the set halal standards," said Wijayono, in his statement, Tuesday, April 2.

With the completion of this halal certification, it is hoped that products from the Lung Anai Chocolate House can gain more confidence from consumers as trusted chocolate processed products. In addition, the presence of this halal certificate supports efforts to increase the competitiveness of Lung Anai Chocolate products in similar products that are already on the market.

This processed product of the Lung Anai Chocolate House comes from cocoa plants cultivated by the local community. Currently, there are 5 flavor variants that have been completed with the halal certification process, namely: Cheese Chocolate, Cashew Nut Chocolate, Milk Chocolate, Dark Chocolate and powdered chocolate.

It is planned that the handover of the halal certificate will be carried out in early April 2024 at Lung Anai, Kutai Kartanegara, directly by BPJH. This activity will be attended by a team of halal companions and a production team of the Lung Anai Chocolate House.

The development of the Lung Anai Chocolate House is a collaboration between MHU and several parties, namely the Nusantara Madani Village Care Foundation, the Faculty of Agriculture, Kutai Kartanegara University (Unikarta) and the Kutai Kartanegara Regency Government.