Esemag Sido Muncul Launches Latest Advertising, Collaborating With Actor Arya Saloka

JAKARTA - One of the products under the auspices of PT Industri Jamu and Pharmacy Sido Muncul Tbk (Sido Muncul), Esemag, has re-launched the latest video advertisements. This time, Esemag collaborated with one of the actors who was on the rise, namely Arya Saloka.

Deputy Director of Marketing Sido Muncul Maria Reviani Hidayat stated that the latest advertising concept highlighted Esemag's excess as an herbal medicine.

"Previously, we explained the symptoms or symptoms. Now this explains more that with this herbal medicine we can improve the digestive system naturally. So, there is no need to be afraid to eat spicy, fatty, coconut milk, or afraid to drink coffee. Before eating, drink Esemag first," Maria said in Jakarta, quoted Wednesday, February 28.

He explained that Esemag has been introduced to the public since 2020 as one of the herbal products that overcomes stomach problems.

"We formulate it to suit the stomach problem quickly, but made from herbs. So, the contents contain turmeric, watering, licorice or sweet roots, and honey," he explained.

The hope, he said, is that with this latest advertisement, consumers will know better that herbal products are one option to maintain the stomach and improve digestion. Esemag can also help relieve stomach disorders, such as nausea, vomiting, pain, and discomfort in the heart which triggers stomach pain.

"So, not only improving symptoms, but in the long term improving the digestive function. Well, we designed Esemag to improve the digestive system in the stomach. So, hopefully this advertisement will clarify more Esemag's excess," he said.

Meanwhile, Director of Sido Muncul, Irwan Hidayat explained that Esemag, which is predominantly made from turmeric, is believed to be able to reduce stomach acid, certENTly coating the stomach. Irwan also explained that if the medicine is usually taken when you feel pain, Esemag can be consumed at any time.

"Well, this is one of the advantages that you can drink when you are sick or if you don't get sick even if you drink it every day, it's also safe," said Irwan.

Irwan explained that turmeric is beneficial for the stomach, improving the liver function.

"Well, Esemag is safe to consume every day. Good because it improves liver function and contains anti-inflammatory or inflammation," he said.

Esemag itself is available in box packages containing 5 and 12 sachets measuring 10 ml per sachet and tablets containing 6 tablets per pack.