Kemenparekraf Calls Garuda Indonesia And Pokemon Collaboration An Innovative Step

JAKARTA - The Ministry of Tourism and Creative Economy (Kemenparekraf) stated that the collaboration between the national airline Garuda Indonesia and The Pokémon Company is an innovative step to develop the Indonesian tourism sector.

"This effort is an innovative step to develop the Indonesian tourism sector by attracting domestic and regional tourists, especially Pokemon fans to fly with Garuda Indonesia to various destinations in Indonesia," said Minister of Tourism and Creative Economy (Menparekraf) Sandiaga Salahuddin Uno in Jakarta, Saturday. Cooperation through the operation of the Pikachu Jet GA-1 thematic livery which was applied to the Boeing 737-800 NG aircraft is also expected to be a trigger for various Indonesian IPs to be able to continue to grow and be able to achieve success.Deputy for Digital Economy and Creative Products of the Ministry of Tourism and Creative Economy Muhammad Neil El Himam revealed, the exploration of the cooperation carried out since May 30, 2023 was finally carried out through the signing of the MoU between Garuda Indonesia and The Pokemon Company in running Pokemon Air Adventure. We witness Pikachu, which is one of the legendary icons of Pokemon, in collaboration with the legendary icon of Indonesian aviation pride, namely Garuda Indonesia. This collaboration is expected to provide special flight experiences to passengers and loyal Pokemon/Pikachu and Garuda fans," he said. Main Director of Garuda Indonesia, Irfan Setiaputra revealed, the launch of Pikachu Jet GA-1's thematic livery design, which continues to be aligned with public interest when welcoming the presence and various Pokémon thematic experiences in Garuda Indonesia flights.

"The official operation of Pikachu Jet GA-1 also answers the enthusiasm of the public who want to experience a unique flight experience through the launch of livery and various activations with The Pokémon Company," said Irfan. The thematic design operation of Pikachu Jet GA-1 is part of the "Pokémon Air Adventure" program which will be held on March 2-3, 2024 in Bali. The program is a collaboration between Garuda Indonesia and The Pokémon Company to provide a new and unique flight experience for Garuda Indonesia service users, especially Pokémon lovers. Furthermore, the plane flight with the Pikachu Jet GA-1 livery will also serve several domestic routes such as Batam, Medan, Palangkaraya, Malang, Balikpapan, Yogyakarta, Denpasar-Makassar vvv, Merauke-Jayapura vv, as well as the international Surabaya-Singapura vv route.