BLACKPINK Lisa Establishes New Agency, LLOUD

JAKARTA - BLACKPINK's Lisa announced her new agency, LLOUD. On Thursday, February 8, Lisa had released a teaser that reads "Coming soon" to fans.

Through her Instagram account, Lisa released her latest photos and revealed her vision in establishing the agency.

Introducing LLOUD, a platform to show my vision in music and the world of entertainment. Joining me on a journey that drives new boundaries together, Lisa wrote on her personal account.

In addition to the latest photos, LLOUD also released a number of social media accounts and official websites as Lisa's new agency. They are committed to connecting generations through various genres that are present at the release.

"Our essence lies in continuous innovation and commitment to authenticity. We don't just push for boundaries; we redefine it, create music that topped the charts and challenge the genre," the LLOUD description reads.

A number of the latest photos show Lisa dressed in a black and white shirt and coat with the same color tie. Her black hair looks even more slick with her new look.

All BLACKPINK members are known to have renewed their contracts with YG Entertainment for group activities, while they are not continuing individual contracts.

Previously there was Jennie who launched her own agency, Odd Atelier in 2023. Jisoo reportedly joined the agency made by her siblings, while Rose has not shared his latest information.

Lisa herself has been busy with a number of events since leaving YG Entertainment, from attending fashion events to singing at fundraising events.