PaperPreneurs From Paper.id Express How AI Can Affect Marketing Trends 2024

Paper.id as a business collection & payment platform, also known as Business Payment Solution Provider (BPSP), held PaperPreneurs as part of the company's commitment to facilitating the digitization of MSMEs.

Titled "New Year, New Chapter: Marketing Trends to Look Out for in 2024", Paper.id sees how business actors can take advantage of the latest trends that vary and build connectivity to their consumers.

First, the event discusses how business people now take advantage of artificial intelligence (AI) technology to improve their consumer experience.

Devie Diana, Head of Marketing Whitelab, revealed that business actors can now take advantage of ChatGPT for their business needs, one of which is for the Customer Service (SC) team.

"The use can be adjusted to the needs, for example ChatGPT can provide an answer template for the customer service team," said Devie in a statement received on Tuesday, January 30.

In addition, AI has also been implemented in various industries, one of which is the beauty industry that applies AI to recognize facial character, by only taking selfies.

From there, AI will automatically directly assess the conditions and problems of your skin, as well as recommend which products may be suitable for the user's face. This feature is even in some e-commerce.

However, it should be noted that all these technologies need to be aligned with the characteristics of consumers, this is discussed through a hyper personalization trend. In short, this trend makes business actors need to give their consumers a sense of excitement.

"Zaman now, marketing is all about excitement, no longer about products, but how consumers can feel the'suasana' that is present in the product," concluded Marselus Albert Chandra, Brand Development Dept Head Taro Net.