E-Wallet Becomes Favorite Payment Method During Harbolnas 2023

JAKARTA - The 2023 National Online Shopping Day (Harbolnas) report released by the Indonesian E-Commerce Association (idEA) and NIQ Indonesia shows that the number of transactions obtained during the event reached IDR 25.7 trillion.

Director of NIQ Indonesia, Rusdy Sumantri, emphasized that this finding was due to the dominance of online shopping actors at Harbolnas this time, dominated by the community with the upper economic class.

Not only that, the report, which was made based on data from 1,070 respondents who had internet access and were more than 15 years old, also found that the majority (88 percent) of them knew about Harbolnas 2023.

Rusdy highlighted the shift in the origin of information related to the 2023 Harbolnas program and awareness of various product brands circulating on the market. Where social media (66 percent) became their information platform knowing Harbolnas 2023.

Then, for the payment problem throughout December 11-13, NIQ found that 67 percent of customers chose to use the e-wallet payment method.

In the next ranking is the Cash on Delivery (COD) payment method with 32 percent, Virtual Account (VA) with 26 percent, and Mobile Banking with 22 percent.

Then in fifth and sixth place, there is the payment method of Bank Mobile Wallet (18 percent) and Internet Banking (11 percent).