According To Asta Cita, TKN Fanta Ensures Prabowo-Gibran Sides With MSMEs

JAKARTA - TKN Commander Fanta Prabowo-Gibran Arief Rosyid Hasan, appreciated the initiative of the Fantapreneur team to hold a Talkshow and Coaching entitled "So Cuan! Jago Digital, Cuan at MSMEs" at Garuda Indonesia Maju House, Menteng, Central Jakarta, Wednesday, December 20, evening.

Arief ensured that the Prabowo-Gibran pair would later continue to encourage the development of a people-based economy. This, he said, was in accordance with the number three Asta Cita Prabowo-Gibran program.

"Pak Prabowo and Mas Gibran's program is to encourage MSMEs which are pillars of the people's economy. I believe Pak Prabowo and Mr. Gibran are the right leaders to continue and perfect Pak Jokowi's program in favor of MSMEs," said Arief, Wednesday, December 20, evening.

The event was attended by Fantapreneur Commander Reno Adityo and Garuda Indonesia Maju General Chair Ahmad Muzafar. Present as resource persons are young figures supporting Prabowo-Gibran, who are also young entrepreneurs Ranggaz Laksmana, Content Creator Meisya Salwa, and Performance Marketing Specialist Muhammad Zakki.

Then, the Coaching session in this series of activities was hosted by Nugra Kinzana. This activity attracted the enthusiasm of the young, most of whom were small and medium-sized businessmen.

Fantapreneur commander Reno Adityo said Fantapreneur was part of the Fanta TKN, which contributed to gathering young voters for Prabowo-Gibran. Reno said that around 54 percent of voters in the 2024 presidential election are young voters.

So he said, the youth have a very big role for Indonesia's future. He then touched on Prabowo and Gibran's vision and mission to realize the Golden Indonesia in 2045.

Furthermore, the HIPMI Jaya management hopes that the participants of the activity held by Fantapreneur can be an insight and provision for development. "I hope this can be a new knowledge for all of my friends and which is certain to make Indonesia even better in the future," said Reno.

Meanwhile, businessman Ranggaz Laksmana shares tips on starting a business. According to him, business can start with interest and see the market. In addition, entrepreneurs must also be able to seize new opportunities and be able to collaborate.

"If you make a business, you have to be based on interest, and see where the market is, the demand is, or not, we can gas," said Ranggaz.

Then, content creator who is also a coffee shop entrepreneur Meisya Salwa provides other tips from a marketing point of view. Meisya said she did not pay the heavy influencer who promoted her business. Instead, she simply invited new influencers to create content on her coffee shop by eating for free for IDR 200 thousand.

"So, I carry out digital marketing in a tactical way. There is no need to spend too much budget if the market is not right," said Meisya.

Performance Marketing Specialist Muhammad Zakki added that it is important for business people to massively market products. However, according to him, many are not too brave to advertise on social media because they are worried about the big cost.

"In the past there was no digital, we had to install videotron banners, which we know in Jakarta per one second Rp. 20 thousand. We can't know the target and who the customer is. But if digital is very cheap. A thousand people who see advertisements, the fare is only Rp. 15 thousand to Rp. 10 thousand. And it can be targeted how old it is," he said.

"That's why when friends at MSMEs, let's try to learn in advertising, because we can expand our target market," he continued.