Survey: 95 Percent Of Respondents Claim To Play Everywhere Become Easy-to-Use Music Platforms

JAKARTA - Play Everywhere, a product from Everywhere.id, a streaming service entertainment solutions platform, launched a research conducted with the Katadata Insight Center entitled Impact of Play Everywhere in Revolutionizing Indonesia's Music Industry and Live Entertainment Trends.

The survey was conducted in line with the increasing use of entertainment media, as well as the presence of Play Everywhere to answer the public's need for entertainment and the trend of live entertainment in line with the great potential of the Indonesian music industry.

After being officially launched some time ago, Play Everywhere has now been present in eight major cities in Indonesia, including Jakarta, Bandung, Jogja, Medan, and Bali, providing live entertainment from PlayStars anywhere, anytime.

This report reveals that the majority of respondents (95.6%) claimed to have experienced Play Everywhere firsthand and thought Play Everywhere was easy to use because there were comprehensive features such as the song request feature, information about singers, send messages and can greet performers directly.

Music is the main content that must always be on Play Everywhere, but people also expect other content, namely podcasts, entertainment videos, stand-up comedy and prize quizzes.

In addition, the audio quality of Play Everywhere is also considered good by 88.9 percent of respondents, because Play Everywhere uses high-quality sound system technology.

As many as 86 percent of respondents also said that they would visit and recommend cafes because of Play Everywhere.

"We are very happy to get a positive response where almost all respondents think that Play Everywhere can be used as an alternative to entertainment that can be easily accessed, and the quality of live streaming music entertainment from Play Everywhere can affect their consumption level at the cafe/restaurant," said Edy Sulistyo, Chief Everywhere Officer. anywhere.id.

Meanwhile, the majority of respondents (86.7%) liked pop and Jazz music (40.0%) as their entertainment delivery at a cafe or restaurant.