Kaleidoscope 2023: 5 Phone Brands With Highest Sales

JAKARTA The smartphone was first launched in 1992. Although it is considered smart, the ability of this phone is still limited to telephone call, facsimile, and email features.

When it first appeared, smartphones were devices for high-end consumers. Therefore, not many people use them. However, over time, the need for smartphones has begun to change due to the rapid growth of technology.

This year, there are many companies launching smartphones, but not all companies can achieve high sales figures. Based on the findings of the International Data Corporation (IDC), only a few well-known brands are able to outperform the market.

The following are the five smartphone brands with the highest sales throughout 2023. Some of these brands have launched smartphones with sophistication that are widely discussed by the public.

From the first to the third quarters, Samsung managed to occupy the top position. The South Korean company managed to control 20.8 percent of market sales. This finding is actually not surprising.

At the beginning of this year, around February to be exact, Samsung managed to shock the world because the cellphone class they released was the Galaxy S23 Ultra. Using Snapdragon 8 Gen 2, several smartphone features went viral.

One of the most talked about features is optical zoom 100 times. This feature is able to take pictures of the Moon and produce clear images. With the excitement of the presence of the S23 Ultra, many people are waiting for the Galaxy S24series.

The company with the second highest sales rate is Apple. The company has a market share of up to 18.1 percent, slightly smaller than Samsung. If Apple launched the iPhone 15 series earlier in the year, the company might be able to occupy the first position.

Apple just launched the iPhone 15 on September 13. This smartphone comes with regular models, Plus, Pro, and Pro Max. However, this review of smartphone users is not very good because of some user complaints.

Some have complained about overheating problems to theburn-in screen. Both occur because of a fitness or problem with software. To solve this problem, Apple will immediately release an update from their iOS, which is version 17.1.

Despite the problem, the iPhone 15 series managed to become a talk because of the Dynamic Island feature and Apple's switch to the USB-C.Smartphone cable also uses the BionicchipA16 which is claimed to be the most sophisticated in the market.

Xiaomi achieved the third highest sales with a share market of 12.5 percent. This sequence is also not surprising because Xioami had achieved the highest sales in China during the Singles Day festival, from October 23 to November 11.

In October, the company launched Xiaomi 14. This phone is widely praised for the ability to replace the lens while recording the video. Interestingly, the Ultra version uses a Leica lens, a lens with the best image quality.

Selain sukses dengan Xiaomi 14, perusahaan China ini juga mendapat perhatian karena merilis Redmi Note 13 Pro Max pada September lalu, tetapi ponsel baru diluncurkan secara global pada Januari tahun depan.

Redmi Note 13 Pro Max became the first Redmi phone to be rated IP68. With the Snapdragon 8 Gen 2, the Redmi Note 13 Pro also offers quite good specifications even though it is in the middle class.

In fourth place, Oppo has controlled a market share of up to 9.56 percent. This brand is quite famous in Indonesia, even being the most widely used brand in the country. From GoodState data, 20.36 percent of the people use Oppo.

Of the many series they released, one of the most talked about models was Oppo Reno 10. This phone was just launched last August. As a cellphone in the flagship class, Oppo Reno 10 comes with the ChipsetMediatek Dimensity 7050.

Throughout this year, Oppo has also consistently guarded the market in Indonesia. Starting from the first to the third quarters, Oppo was able to sell more than 1.5 million smartphones in each quarter, eliminating Samsung's position in the previous year.

The last phone capable of controlling the consumer market is Transition. Although this brand is quite foreign to Indonesians, IDC data shows that Transition has controlled 9.05 percent, almost chasing Oppo.

Transition is a Chinese phone that released the Infinix, Tecno, and Itel brands. Infinix is quite successful in Indonesia, even being able to reach the top three positions in three consecutive quarters.

In the middle of this year, Transsion managed to make a big profit because the Infinix Hot 30 became the best-selling phone of the brand. This phone is indeed widely discussed because of the lack of support which is claimed to be extraordinary.

Those are the five smartphone brands that dominate the world market the most. Each of these brands already has its own market in several countries. However, the success of smartphone brands still depends on the sophistication of their devices.