Tips For Planning A Giveaway To Increase Popularity On Social Media

JAKARTA - In the digital era that continues to develop, the phenomenon of the presence of influencers is increasingly sticking out and expanding. The rise of influencers on social media becomes a reflection of significant shifts in the way we interact, share, and gain inspiration.

From promoting brands to becoming agents of social change, their role is increasingly felt significant in shaping cultural and lifestyle directions around the world.

Currently, there are around 100 million social media users in Indonesia. Interestingly, social media is not only used to communicate. Facebook, Instagram, YouTube, Twitter, LINE, WhatsApp, Snapchat, and even TikTok are used as part of a sophisticated e-commerce strategy for small businesses (SME Small and Medium Enterprises). One way to gain popularity is often done by making a giveaway program. Raffi Ahmad, Atta Halilintar, Ria Ricis, and other influencers are still loyal to the program.

Influencers from Medan, Miss Cawaii assessed that giveaway is not only seeking popularity but also has a positive impact on the community, not only creating interesting content, but also fostering social sensitivity.

Getting the nickname Ratu Giveaway, she started her journey as a form of social responsibility. When the pandemic hit, she felt a call to help those who were directly affected. Without hesitation, this influencer began to share on his social media activities, from cash, samsung cellphones, mini ipads, iPhones, and even LV bags he had distributed.

However, more than just giving, Crazy Rich Batam is also trying to inspire his followers to participate in acts of kindness. Through his personal story and experience, he proves that every contribution, no matter how small, can make a difference. Apart from sharing content, this influencer also often creates family comedy content with her husband and children.

His success is not limited to Batam City; he is not only a local influencer but a pioneer of positive changes that inspire other influencers. Through her journey, Miss Cawaii proved that digital influence can be used for more than just popularity. With a sincere heart and good intentions, she creates positive changes in her society.

The story is proof that kindness always has a place in the digital world, and influence can be used as a tool for building, inspiring, and spreading love to others.

"Even though it has passed the COVID-19 pandemic, the spirit of sharing is still there. At the end of this month I will hold a giveaway through social media @miss_cawaii. There are prizes for motorbikes and cash prizes of up to 28 million, adding to the excitement of the followers. Hopefully, it will encourage my followers to welcome 2024," he said when contacted Monday, December 11.