Transformation-Based Marketing Strategy, Innovation & Sustainability Brings SIG To Appreciation Of Marchair Of The Year 2023

JAKARTA - The success of controlling the cement market by PT Semen Indonesia (Persero) Tbk (SIG), successfully led the Company to win the 2023 The Best Industry Marketing Champion for Basic Materials Sector at the 2023 Marchair of the Year (MOTY) event. The award was handed over by the Chairperson of the 2023 MOTY Jury, Arief Yahya to the President Director of SIG, Donny Arsal at Ballroom The Ritz-Carlton, Pacific Place, Jakarta, on Thursday 7 December.

MOTY 2023 is an awarding event for extraordinary innovation and performance for business figures and practitioners in Indonesia who have a positive impact on economic and social growth in Indonesia. This prestigious award event was held in a series of 18th MarkPlus Conference 2024 activities organized by MarkPlus, Inc. in collaboration with Markerings and the Indonesia Marketing Association (IMA).

Under Donny Arsal's leadership, GIS is considered to be a pioneer in sustainability and innovation in the cement industry in Indonesia, by maintaining its position as market leader and implementing the right marketing strategy, as well as digital transformation through the digital ecosystem in the form of FORCA PoS, Sobat Bangun, AccessToko, and digitizing customer loyalty programs.

In addition, GIS also has innovations in environmentally friendly products that focus on sustainability, including efficiency in the use of fossil energy and increasing the use of new and renewable energy (EBT) in the cement production process. One of the products of environmentally friendly cement innovation for non-structural purposes, Dynamix Masonry, which experienced an increase in sales reaching 109 percent year-on-year, hinted at sustainable growth.

GIS President Director, Donny Arsal said, this award is an appreciation for the success of GIS in carrying out branding campaigns and appropriate marketing strategies, so that GIS products get a special place in the hearts of customers who contribute to performance, and support the Company to maintain its position as market leader.

"This award was achieved thanks to the good cooperation of the entire team in the GIS Group. We are committed to continuing to be part of the solution, through innovation, quality and business strategies that are the Company's competitive advantages to provide added value for various customer development needs," said Donny Arsal.