Failed With MX-30 In The US, CEO Of Mazda: EV Request Is Still Small, Except For Tesla

JAKARTA - After withdrawing MX-30 sales in the US as sales declined, Mazda stressed his commitment to remain competitive in the electric car market (EV) in the region. Despite seeing the unfavorable trend, Mazda plans to introduce more electric cars in the US market, but will not be present before 2025.

Mazda, an automotive manufacturer from Japan, plans to launch a new EV that is rumored to be in the form of a crossover, according to consumer demand. However, Mazda seems cautious in entering the EV market, given the less positive sales impact of the previous model, MX-30.

Although it will only be launched in the next two years, Mazda admits that the EV market, especially in the US, still has a smaller share compared to conventional vehicles.

According to Masahiro Moro, CEO of Mazda, demand for electric vehicles in the US has only reached around 8%, and of that number, Tesla dominates the market with 57%.

The EV is a very important technology, and we are developing it. However, EV demand in the US last year reached about 6% of the market. This year is 8%. And of the 8%, 57% are Tesla. Another EV hasn't come out of stock yet, so it's piling up," Moro said, quoted by Fortune, Tuesday, November 28.

Moro also mentioned that limited charging stations are one of the obstacles to EV market growth in the US. He emphasized that Mazda is developing EV technology as an important step forward, but also realizes that the automotive industry is completely zero emissions by 2035 is still a big challenge.

Currently, Mazda is focused on selling hybrid cars in the US, such as CX-50 Hybrid, CX-70 PHEV, and CX-90 PHEV, pending the launch of a new electric model. Despite the challenges, Mazda is committed to competing and continuing to innovate in the face of the growing dynamics of the electric car market.