Muslim Fashion Sales Transactions Increase In Blibli

JAKARTA - Cindy Kalensang, Senior VP of Campaign Blibli said there was an increase in transactions in sales in the Muslim fashion category during the first quarter of 2023. This was partly due to the Blibli Big Pay Day (BPD) period and was driven by a number of exclusive collaborations with well-known brands such as Atelier Angelina, Buttoncarves and Heaven Lights.

"Throughout the period of the BPD Blibli program in the first quarter of 2023, there was a 2.5-fold increase in transactions in the Muslim fashion category compared to the usual (non-program) period," Cindy said in a press release, quoted from Antara, Saturday, May 27. At BPD Blibli in May, there was also the latest exclusive Muslim fashion offers from Atelier Angelina (May 25-31) and Buttonscarves (May 23-31). Programs that take place on 25-28 each month, Blibli provides product offers and service facilities so that customers can meet monthly needs to target goods at the best price, through offers. Brand Delals, cashback and free shipping free-free-ongkir). According to the Jakpat (2022) survey, the majority of people have the habit of directly shopping for groceries after receiving their salaries. Meanwhile, at second order, 59 percent of respondents chose to save when the salary arrives.

Responding to this habit, Blibli prepared various offers that matched customer needs. In May 2023, BPD Blibli presents with the theme Ready for Cheap Expenditures between May 25-28 and 2023. Customers can take advantage of special promos for online shopping with free shipping facilities, cashback to IDR 1.5 million and a Brand Deal discount of up to 90 percent.

In addition, BPD Blibli also offers Midnight Sale on May 25 at 00.00 02.00 WIB, and special warehouse wash (Warehouse Sale) on May 28. "This prom for customers can maximize monthly shopping budgets. In addition, customers also set aside to save or invest by utilizing the product category in Blibli," said Cindy.Blibli Metal & Jewelry product categories provide precious metals, precious stones and gold jewelry and diamonds. Blibli provides quick delivery of 2 Hours Until and original 100 percent guarantees on its products through collaboration with official stores.