The Era Of Prosperous Media Officially Listed On The IDX

JAKARTA - PT Era Media Sejahtera Tbk or known as the SSPACE brand officially listed shares on the Indonesia Stock Exchange (IDX) today, Monday, May 8, with the ticker code DOOH. The company officially became the 36th company listed on the Indonesia Stock Exchange in 2023, and has become the 860th listed company to date.

The company released 20 percent of the total shares to be recorded, namely 1.55 billion shares with a price range of Rp 100 per share. The value of the company's IPO funds is Rp154.75 billion.

Simultaneously, the company also issued 1.2 billion warrants that were given free of charge as incentives for the company's shareholders, where each five-share holder offered was entitled to four Series I Warrants.

The high interest in the company's initial shares has caused the DoOH Initial Public Offering to oversubscribe 4.26 times. This shows great market optimism for the company's prospects and performance.

DOOH is the only advertising media company that provides Guaranted Return on Ad Spand (ROAS) services supported by more than 2,200 Programmatic Digital Out of Home (Programmatic DOOH) assets, 900,000 Out Of Home (OOH) points, and 13,800 fulfillment centers spread across various locations in Indonesia. In addition, the company also runs a digital advertising business with more than 32 million monthly impressions.

DOOH has been operating since 2021 and started operational activities as an advertising agency with more than 300 media assets and since 2022 the company has transformed into a media owner company. The company has posted a net profit of IDR 5.3 billion as of September 2022, an increase of 23 percent compared to the September 2021 period.

Through the IPO, DOOH plans to add its media assets to the development of programmatic advertising that supports the company's business development in the future in facing competition in the advertising industry globally.

DOOH is optimistic that it can expand the client's base for advertising, amid the condition of the Indonesian economy which is starting to recover after the pandemic. Moreover, DOOH is the only advertising media company that has the Guaranted Return on Ad Spend (ROAS) service that can provide sales certainty for Brand owners.

This service converts the advertising stigma that has been a marketing cost into an investment that generates revenue for Brand. This ad placement strategy combines online and offline media channels using technology that will then be distributed to strategically located media and its effectiveness can be measured.

DoOH's President Director, Doni Teguh Pribadi, said that his party is very grateful and grateful for the records of DOOH shares on the Indonesia Stock Exchange, which is the first step in achieving the vision of becoming a global advertising media company that can help all stakeholders improve branding and profitability.

"We are very optimistic about the development of the advertising industry and the company going forward, especially with the amount of media assets and the Guaranted Return on Ad Spend (ROAS) advertising scheme we have, we are confident that we can help various brands optimize their advertising budgets and provide measurable sales performance," Doni explained.