Kaspersky Patents New Method Of Blocking Ads On Smartphones That Can Eliminate App Performance Lags

JAKARTA - Kaspersky has obtained a patent from the US Patent and Trademark Office for an ad-blocking system on smartphones. Unlike the previous method, this new technology does not reduce device battery or increase traffic consumption.

Selling ad spots in mobile apps is the most popular method for developers to profit from their products. However, a lot of ads will spoil the user experience. Apart from that, some of the ad modules also contain threats to users, spreading links to malicious websites.

Blocking technology generally dictates that all traffic must be filtered through a remote server before it enters the initial device. This method described in US patent 20200259790 A1 provides a solution that can be used on local devices.

This solution will eliminate sluggish application performance, additional costs for data transfer, or wasteful battery performance, which are the main disadvantages caused by ad-blocking services, or ad-blocking services using a VPN (Virtual Private Network).

Through DNS (Domain Name System) requests to IP addresses, this new technology detects requests to ad providers from the initial traffic flow to the device. If the DNS request from the app relates to the ad provider, it will be blocked and the ad will not appear on the user's screen.

“It can take some time to block an ad from appearing on our devices, this is often annoying. This ads-blocking method has the potential to create a more comfortable experience for app users. We are currently testing the application of this technology and conducting various tests of the latest features as a solution from Kaspersky,” said Alexey Komissarov, Technology Innovator and Head of IOS Development at Kaspersky.