MLS And Apple TV Team Up For Game Streaming And Live Streaming Until 2032
JAKARTA - Major League Soccer (MLS) and Apple TV announced their partnership on Tuesday, June 14 that will cover every game streaming in the app for the next decade.
The broadcast rights deal is worth $2.5 billion, according to the Financial Times, citing people familiar with the matter.
Apple and Major League Soccer (MLS) did not immediately respond to requests for comment from Reuters and other media outlets for the reported value of the deal.
The contract states, from 2023 to 2032, MLS fans will be able to access the game via the league's streaming service where they can watch all MLS, Leagues Cup and MLS NEXT Pro matches.
Season ticket holders for all MLS teams will have free access to the service while some MLS and League Cup matches will also be available at no additional cost to Apple TV+ subscribers.
All MLS and League Cup matches will be played in English and Spanish, while matches involving Canadian teams will also be available in French.
"For the first time in sports history, fans will be able to access everything from a major professional sports league in one place," said Eddy Cue, Apple's Senior Vice President of Services in a statement. "This is a dream come true for MLS fans, football fans and anyone who loves the sport."
"No fragmentation, no frustration, just the flexibility to sign up for one convenient service that gives you everything about MLS, wherever and whenever you want to watch," Cue said.
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Subscribers will have access to original programming, including in-depth, behind-the-scenes views of players and clubs and weekly live match "whip-around shows" highlighting goals, saves and analysis.
"Apple is the perfect partner to further accelerate the growth of MLS and deepen the relationship between our clubs and their fans," said MLS Commissioner Don Garber.
"Given Apple's ability to create best-in-class user experiences and to reach fans everywhere, it's easy to enjoy MLS matches anywhere, whether you're a die-hard fan or a casual spectator," added Gerber.