This Retailer From Lippo Group Owned By Conglomerate Mochtar Riady Partners With Tokopedia To Present Matahari Offcial Store

JAKARTA - Mochtar Riady's modern retail company from the Lippo Group, PT Matahari Department Store Tbk (LPPF) announced a partnership with the Indonesian technology company, Tokopedia, to launch the Matahari Official Store. The presence of the Matahari Official Store at Tokopedia will make it easier for the public, including Tokopedia users spread across 99 percent of sub-districts in Indonesia, to get a wide selection of local and international fashion products at Matahari.

Matahari Department Store CEO Terry O'Connor said, "We welcome various media and technology-based communication contact points to deliver quality fashion products to all customers in line with LPPF's vision to become an omni-channel House of Specialists.

"Collaboration with Tokopedia is one of our strategic efforts to encourage the advancement of the creative industry and provide alternative shopping options to all customers. We hope that this collaboration can facilitate an increase in demand for fashion products and encourage the development of the national fashion industry even further," Terry said in a statement he wrote, quoted Tuesday, April 12.

Tokopedia itself noted that ahead of Ramadan 2022, the Fashion category is one of the categories with the highest increase in transactions compared to the same period in the previous year. This shopping trend also shows that people's enthusiasm for meeting fashion needs from home is still very high.

Yudhiaji Kusuma, VP of Marketplace Tokopedia, said that the collaboration between Tokopedia and Matahari is in line with a shared commitment to support local business activists, including those from the fashion industry, in getting the widest digital stage in the midst of a pandemic.

"We believe that business activists who have online marketing channels are considered more resilient because they have succeeded in maintaining business continuity so that jobs can still be maintained. Tokopedia will continue to cooperate with strategic partners so that we can rise together and encourage national economic recovery," said Yudhiaji.