Emtek Owned By Conglomerate Eddy Kusnadi Sariaatmadja Dare To Distribute Rp248 Billion To Annex 17 Percent Of RANS Shares, How Attractive Is The Company Owned By Raffi - Nagita?

JAKARTA - RANS Entertainment, owned by the artist couple Raffi Ahmad - Nagita Slavina, received an investment of Rp248 billion from PT Elang Mahkota Teknologi Tbk. The investment in the company owned by conglomerate Eddy Kusnadi Sariatamdja was made through PT Indonesia Entertainment Group.

Elang Mahkota Teknologi (Emtek) Corporate Secretary, Titi Maria Rusli revealed that the collaboration between Emtek and RANS Entertainment is through PT Indonesia Entertainment Group which is a subsidiary of PT Surya Citra Media Tbk (SCMA).

Meanwhile, SCMA is a subsidiary of Emtek, which oversees two national TV channels, namely Surya Citra Televisi (SCTV) and Indosiar Visual Mandiri (Indosiar).

"To our knowledge, the investment plan that will be carried out by PT Indonesia Entertainment Group will be made through a deposit for the issuance of new shares in RANS Entertainment of Rp248 billion," Titi wrote in Emtek's explanation on the information disclosure page of the Indonesia Stock Exchange, quoted Sunday, November 14.

The investment of Rp248 billion, said Titi, will be carried out in stages for a 17 percent stake in RANS Entertainment.

Through this investment, Titi explained that the Emtek group expects a synergistic effect where the company's group clients or advertisers can get a one-stop service from the issuer group's ecosystem.

"In addition, the company group also expects market share growth that can contribute to the company's profitability growth on a consolidated basis," she said.

RANS Entertainment itself is a Youtube channel owned by Raffi Ahmad and Nagita Slavina which now has 22 million followers. According to the social media account tracking website, Social Blade, the channel is ranked 4th in Indonesia and 67th in the entertainment sector.

Based on data from Social Blade, RANS generates revenues of around US$21,700-347,300 or if converted to Rp303.80 million to Rp4.8 billion. Meanwhile, the estimated annual income is around US$260,500-4.2 million or Rp3.64 billion to Rp58 billion.

RANS Entertainment carries many genres on its Youtube channel, including:

- Video blogs

- Daily Vlog of RANS

- Daily Rafathar

- Mamank's Diary

- MusicRANS

- Music RANSkustic

- CulinaryRANS

- Coconut Cooking RANS

- Nagita Snacks

- RANSveling Perjalanan

- RANS

- RANS the World

- Games & EntertainmentRANS

- Esports RANS Challenge

- RANS Prank

- BroadcastChatRANS

- ReligionKajiRANS

- RANSmadhan