Crypto.com Announces Five-Year Partnership With Australian League

Crypto.com partners with Australian football's top tier, the AFL. (photo: Cryptorobin)

JAKARTA – One of the largest crypto exchanges Crypto.com has reportedly entered into a new partnership with the Australian Football League. The cooperation will last for 5 years. Crypto.com is a crypto exchange that is the official sponsor of the highest football event in Australia, both the highest caste football for men (AFL) and women (AFLW).

In an announcement on January 16, 2022, the Singapore-based crypto platform will retain the exclusive naming rights for all Toyota AFL Premiership Season and Final Series matches under the name “Crypto.com AFL Score Revie”.

For information, the AFL is the highest caste football league in the Kangaroo country in collaboration with Crypto.com. In addition, a number of other sports clubs have partnered with Crypto.com including football Paris Saint-Germain (PSG), basketball club Philadelphia 76ers, hockey club Montreal Canadiens, Formula 1 team Aston Martin, and a number of other sports clubs.

Australian League Chief Executive Gillon McLachlan said he was delighted to partner with Crypto.com. AFL executive, Kylie Rogers, made a similar statement.

“Crypto.com has partnered with a number of elite sports codes around the world and the AFL is proud to be the first Australian sports league and elite women's competition globally to work with organizations that share our passion for advancing the future of elite sport and technology.”

Crypto.com Co-Founder and CEO Kris Marszalek said in a press release that the company is “committed to investing in Australia.” The country is seen as a “major market leader” in crypto adoption.

“The AFL and AFLW are the perfect platforms to associate ourselves with Australian sport and culture. It is by far the most popular spectacle sport in the country having been played for over 150 years, a rich history that uniquely brings Australians together in a way that truly inspires us,” said Marszalek.

Also, Crypto.com Asia & Pacific General Manager Karl Mohan commented that his consumer research found 53 per cent of crypto investors in Australia were women. As such, the newly announced partnership “will resonate well with all football fans” across the country.

"We are excited about this partnership at a time when more Australians are engaging with cryptocurrencies and the Australian Government is taking steps to implement the necessary regulations to protect consumers while encouraging innovation," Mohan said as quoted by Invezz.