JAKARTA - Airasia MOVE, officially known as Superapp's airasia, announced its new partnership with Siteminder, a leading hotel canal management software platform.
This collaboration is carried out as an effort by the airasia MOVE to expand its hotel portfolio, in addition to flights. The airasia MOVE is also expected to reach thousands of Siteminder hotel customers in the Asian region.
As for SiteMinder, the partnership will allow SiteMinder customers to offer more added-value offers such as SNAP, flight travel packages and exclusive accommodation, to millions of airasia MOVE users.
"We are excited to partner with leading brands in technology hotels, both in Asia and globally to offer hotelier entrepreneurs a more thorough approach in selling their rooms," said Airasia MOVE Chief Commercial Officer Tan Mai Yin in an official statement received on Tuesday, November 21.
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Bradley Haines, Market Vice President - Asia Pacific in SiteMinder also added that this partnership could provide new offers to appeal to hotel and tourist businesses.
"Through its platform that allows consumers not only to order flights, hotels and rides, but also to shop for brands and look for the best offers, the airasia MOVE has shown its ability to adapt to the growing needs of consumers," said Haines.
"This is in line with Siteminder's strategy of helping hotels create extraordinary experiences for their diverse guests," he said.
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