Cool! Emirates Issues IDR 138 Billion Fund To Provide Cabin Crew With Sophisticated Devices

Emirates cabin crew use iPhones and iPads to support work and serve passengers. (Photo via ANTARA/Emierates)

JAKARTA - Tens of thousands of Emirates airline cabin crew will use the iPhone and iPad on duty. This is part of the tech transformation spirit carried out by the top airline.

Emirates has reportedly spent more than 32 million dirhams or around Rp138 billion to launch the latest strategy called "One Device". They are working with Apple in carrying out this strategy.

As many as 20,000 Emirates cabin crew will receive the iPhone 13 or iPad Air which has been configured with the Emirates special application, Emirates said in an official statement reported via Antara, Saturday, October 21.

The purpose of this initiative is to improve passenger services on board and provide a better experience for the entire cabin crew.

Emirates has invested more than 32 million United Arab Emirates dirhams (equivalent to Rp138 billion) in the project, which began about a year ago. Currently, more than 7,000 Emirates cabin crew members are already using the iPhone on 450 daily flights across the airline's global network.

In the coming months, another 5,000 cabin crew will receive iPhones and iPads with the latest applications and features from the initial launch.

Emirates' Delivery Service and IT team is carefully designing special applications after digging input from cabin crew. It aims to enrich the cabin crew experience and ensure that passengers receive world-class services from Emirates.

The responses that have been received to date prove that Apple products provide greater comfort for cabin crew and allow them to provide more personal service to each passenger.

Emirates has developed dedicated applications, including to improve the food ordering process in Business Class, ensure fast and accurate service, and allow cabin crew to view the profile and status of the Skywards of each passenger.

Other apps ensure that cabin crew can access the latest flight schedules and information, see changes and increase seats, and provide an overview of cabin crew on board.

By providing 360-degree views on passengers, Emirates cabin crew can access critical information in real-time and access various features that maximize and improve customer service.

One of the interesting features is providing information such as food and beverage preferences as well as the size of the lounge clothes used in the previous flight.