Mazda Sales In October 2023 Decreased, Mazda: Wait For Year-End Program

Mazda CX-5. (Doc. Mazda)

JAKARTA - The Association of Indonesian Automotive Industries (Gaikindo) released data on sales of several brands in Indonesia as of October 2023.

From this data, it can be seen that a number of positive results have been achieved by various manufacturers, but some have experienced a decline in sales.

Mazda experienced a decline in sales in October 2023, by only winning 390 units. This number is lower than the previous month's achievement which reached 463 units or decreased by 15.8 percent, or decreased by 14.1 percent from the previous year in the same period.

Responding to this, Pramita Sari, as Marketing & Communication General Manager of PT Eurokars Motor Indonesia (EMI), said that there was a decrease in the sales figure because customers were waiting for the program at the end of 2023.

"One of the factors is a lot, the customer is waiting for the year-end program, and the program at GIIAS Bandung," said Pramita when contacted by VOI, Wednesday, November 15.

He added that currently the Mazda units currently on the market are CX-5 with 194 units, then CX-3 76 units, and Mazda3 Hatchback with 52 units.

"Sales are currently led by CX-5 SUVs, then CX-3, and Mazda 3 Hatchback," added Pramita.

Although the achievement of wholesales has decreased compared to the previous results, the Japanese manufacturer can still be proud to record positive results during the first ten months of 2023.

In data released by Gaikindo, overalls achieved 4,583 units, up 49.5 percent from the same period the previous year. Retail sales during January-October 2023 reached 4,155 units, up 42.6 percent compared to last year.