Nissan Confirms That They Now Only Sells EVs in the European Market

New Nissan 20-23 Concept. (Doc. Nissan)

JAKARTA - While many countries are debating when to ban the sale of internal combustion engines, Nissan is pressing ahead with plans to achieve 100% EV in Europe by 2030.

To achieve this goal, Nissan has announced that from now onwards it will only launch electric vehicles for the European market as part of its strategic plan in 2030.

Makoto Uchida, as President and CEO of Nissan, said that electric vehicles (EV) are the best environmentally friendly mobility solution currently.

"More than one million customers have already experienced the joy of Nissan electric vehicles, and there is no turning back now. Nissan will switch to fully electric vehicles by 2030 in Europe and we believe this is the right thing to do for the business, customers and planet this," emphasized Uchida through a company release, today, 26 September.

To strengthen this commitment, the day before, September 25, Nissan introduced the 20-23 concept car at Nissan Design Europe (NDE) London, as an urban sports car.

Meanwhile, at the Nissan Technical Center Europe (NTCE), Nissan's R&D team celebrated their 35th anniversary by testing the latest autonomous vehicles on residential and rural roads in the UK. The study, called "evolvAD," was supported by the British Government.

For these two projects, Nissan claims its investment program reaches 40 million pounds sterling. This investment supports a variety of activities, including updates to building facilities, design tools, resources, and additional staff at NDE. In NTCE, investments totaling more than £26 million are being used specifically for ongoing electrification projects.

The Japanese manufacturer has confirmed that two Battery Electric Vehicle (BEV) models will be present in Europe, one of which is assembled at the Sunderland, England, factory where the Leaf is built.

The company has not revealed further regarding the Leaf's successor, but Nissan said that the model is an electric-powered SUV.

The second EV model that will be available is said to be the successor to the Nissan Micra or the entry-level version of Nissan's electric vehicle. The car will be produced at the Douai factory, France, alongside the Renault 5 EV.

The company headquartered in Yokohama, Kanagawa, Japan, has also raised its target by promising to launch 19 EV models by 2030. They also announced that in the 2026 fiscal year ending March 31, 2027, 98 percent of its sales in Europe will be electrified models, both pure EVs and hybrids.

Additionally, the company announced plans to introduce cobalt-free technology to lower the cost of electric vehicle batteries by 65 percent and replace them with All-Solid-State (ASSB) by 2028.

Nissan is one of the pioneer manufacturers of electric vehicles. The manufacturer has also achieved a milestone in this segment by achieving sales of one million units globally. And a third of Nissan's one million electric vehicles sold worldwide are in Europe, with the Nissan Ariya and Townstar van the latest electric vehicles to hit the market. From 2022, Nissan's European lineup has been 100% electrified, including the addition of Nissan's e-POWER technology on the Qashqai and X-Trail.