Joyday Supports The Implementation Of The 2023 FIBA Basketball World Cup

Illustration. (Photo: Doc. Antara)

JAKARTA - Indonesia is hosting a prestigious world-class competition, the FIBA Basketball World Cup 2023, which will be held on August 25 - September 10, 2023. PT Yili Indonesia Dairy, a subsidiary of Yili Group as producer of the Joyday ice cream, took part in this international event as the FIBA Global Ice Cream Partner. Globally, Yili Group has become a Global Ice Cream Partner for the FIBA (the International Basketball Federation) and was announced on April 26, 2023.

" Yili's support for basketball is motivated by the high public interest in this sport, not only in China but also throughout the world. With a wide network owned by Yili, we will also expand promotions regarding FIBA and the 2023 FIBA Basketball World Cup where this is in line with our efforts to show our products to the world level," said President Director Yili Indonesia Dairy, Yu Miao, in his statement, Monday, August 28.

In Indonesia, Yili provides superior products for visitors and players during the events available at the booth. At the main FIBA stadium in the Philippines, there is also a Joyday for sale.

"In addition, there are various offline and online activities to further enliven this world-class event. One of them is activation on social media with #JOOYDAYDAYxFIBASshootChallenge, watching a basketball match with Joyday at the Indonesia Arena Stadium on August 25 September 3, 2023 and at Fan Zone Spark Mall on 23 Agst 3 Sept 2023," added Yu Miao.

There are 32 countries participating in the 2023 FIBA Basketball World Cup and divided into 8 groups. This international level competition was held in 3 countries, namely the Philippines, Japan and Indonesia. Indonesia is the host for group G (Iran, Spain, Ivory Coast and Brazil) and Group H (Canada, Latvia, Lebanon and France).

"We hope that Yili Group's support can further foster interest in basketball in Indonesia, so that Indonesia will be more active and able to excel like the professional players who appear in the 2023 FIBA Basketball World Cup. In terms of products, we hope that the public will be more interested in Joyday products, such as the high public interest in our hero products such as crunchy cookies cream, crunchy chocolate malts and crunchy chocolate blueberries. And also now Joyday has also been exported to several countries such as Singapore, Malaysia, Vietnam, the Philippines, Myanmar, Cambodia, and New Zealand, "concluded Yu Miao.