Nurfatma Sari: Momfluencers Can Keep Working Even Though They Are Busy Taking Care Of The House!

Momfluencer, Nurfatma Sari. (Photo: Special)

JAKARTA - In today's digital era, social media seems to have become one of the needs for everyone. The existence of social media in society continues to increase every year.

Many people use social media for various other needs apart from socializing and communicating, including to seek information, business, promotion, education and many more.

According to a We Are Social report, the total active users of social media in Indonesia reached 167 million people in January 2023. This figure is equivalent to 60.4 percent of the population in Indonesia.

The development of the digital world is being used by mothers to earn income as well as provide education through social media, namely by becoming momfluencers.

Momfluencers are mothers who use social media platforms to create content related to their experiences, ideas, tips, reviews of something, product recommendations, cooking recipes, to education about parenting methods.

However, how can a momfluencer attract a lot of followers and view content even though they are busy taking care of the house? Here are the tips from Nurfatma Sari.

Salah satu momfluencer sukses asal Bukittinggi Sumatera Barat yakni Nurfatma Sari atau yang lebih dikenal dengan Ayie, telah berhasil mendapatkan 200 ribu pengikut di akun Instagramnya @ayiee02_ dan 100 ribu pengikut di akun TikToknya @ayiee02__.

This achievement is certainly not something that is easy because a mother will certainly be busy taking care of the house, including Ayie.

From her marriage to Dili Apriyanto, Ayie was blessed with a daughter named Arshyla Queenara Nafeeza who she took care of herself without the help of a nanny.

Becoming a nurse graduate, Ayie began to become a momfluencer since 2014 and entered her career with few followers. She usually shares content with children, with family, cooking content, and content content about beauty.

According to him, a momfluencer must first build a personal branding.

"To become a successful momfluencer, build personal branding. Create a mature and structured concept, which is a characteristic of ourselves so that our content is of high quality and has characteristics, besides that we also need to determine the target market for our content, and the most important thing is interaction with the audience," said Ayie.

"Interaction with followers can make the social media accounts that we have have have a high engagement rate, the easiest way is to reply to follower comments on our social media accounts," he continued.

In addition, Ayie also emphasized that the busy schedule of managing a dense household is accompanied by creating content, of course, it requires a schedule for activities and time management so that responsibilities and jobs can be controlled and carried out optimally and efficiently.

Some tips from Ayie to arrange time and affairs at home are as follows:

Food Preparation Week Plan

In addition to making it easier to determine food for the family, this plan is also useful for managing finances to make it more planned.

Cleaning Schedule

Maintaining the cleanliness of the house is also necessary even though it is busy at work. Clean houses will certainly minimize disease.

Influencer Daily To Do List

Creating video editing content requires special time and also requires ideas that can be found anywhere and anytime, so schedules need to be made.

Me Time Or Time For Yourself

By setting a special time for me time, there is no longer any reason to be too busy taking care of family and home so there is no time for me.

Discussing other things, when asked about what the experience of being the most memorable momfluencer according to Ayie, is when we are valued not only from the proposed rate card, but from the content he has shown to be liked by many people as well as the brand itself.

"And at that time we participated in campaign one of the leading diapers in Indonesia where the video we made will be contested. Alhamdulillah, our video is one of the main winners who won prizes of 20 million rupiah in cash," he continued.

Ayie also often collaborates with well-known brand brands, and currently he is the brand ambassador for well-known electronic brands in Indonesia.

"I hope to continue working on my busy schedule, producing content that can be an inspiration and education for all social media lovers. Then from my job as a content creator, I can also help my family's needs from a financial perspective," concluded Ayie.