Returning To Indonesia, Harley Davidson Brings Its Latest Ranks At GIIAS 2023

JLM Auto Indonesia as a Brand Holder Agent and distributor for Harley-Davidson Indonesia introduced Bike Hero at the GIIAS 2023 event. (ANTARA/HO/JLM Auto Indonesia)

JAKARTA - A Brand Holder Agent (APM) as well as a Harley-Davidson Indonesia distributor, officially introduced Bike Hero at the 2023 Gaikindo Indonesia International Auto Show (GIIAS).

Harley-Davidson launched several Bike Hero ranks for the Indonesian market, such as Pan America 1250 Special and Breakout 117. This coincides with other 2023 line-up launches for the country's market such as Sports, Nightster Special, Road King Special, Street Glide Special, Fatboy 114, and Ultra Limited.

JLM Auto Indonesia's Director of Sales and Marketing, Irvino Edwardly, said that this is a valuable momentum for Harley Davidson Indonesia, especially since the big bike company celebrates its 120th birthday.

"Harley-Davidson is back in Indonesia with a new APM and Distributor, namely PT. JLM Auto Indonesia," said Irvino in his statement, Friday, August 11.

PT JLM Auto Indonesia is a joint venture between Inchscope Plc and Indomobil Group. The company has overseen the Harley Davidson brand since early 2023.

Irvino also said that his party would open more new dealers networks that are present in several big cities in Indonesia to support plans to bring in other ranks.

"We present some of Harley-Davidson's newest motorcycles with Revolution Max's latest engine on some models," added Irvino.

Currently, PT JLM Auto Indonesia has established five dealers in Indonesia, consisting of Elang Harley-Davidson Jakarta, Siliwangi Harley-Davidson Bandung, Kalimas Harley-Davidson Solo Baru, Sarana Harley-Davidson Bali, and Indomobil Harley-Davidson Jakarta.

With the return of this iconic brand in Indonesia's big bike market, the manufacturer hopes that its products can again satisfy Harley-Davidson lovers and consumers by providing a different driving experience compared to other brands.

At the GIIAS 2023 event, Harley-Davidson also presented a collection of special limited edition General Merchandise 120th consisting of clothes, accessories, and customers who can pre-order Road Glide ST and Low Rider ST.