Toyota Shows Two Modifications of the Rangga Concept at IMX 2023

Modified Toyota Rangga Concept (source: Toyota-Astra Motor)

JAKARTA - At the Indonesia Modification and Lifestyle Expo (IMX) 2023, PT Toyota-Astra Motor (TAM) also presented a modified Rangga Concept model. The pickup was transformed into a Mobile Cafe and Pace Car.

TAM displayed the Rangga Concept modification with the aim of showing visitors that this car can fulfill and facilitate various commercial needs.

"Hopefully the presence of the Rangga Concept can inspire local modifiers to develop it into various forms of multi-purpose vehicles that can advance the Indonesian economy," said Anton Jimmi Suwandi, as Marketing Director of PT TAM, in a statement received by VOI, Friday, September 29.

During this event, the Toyota Rangga Concept was modified into a Mobile Cafe, like a mobile cafe that provides coffee to customers anytime and anywhere.

Toyota also turned the pickup into a Pace Car, a vehicle that guides the race on the track. Different from the Mobile Cafe, the Rangga Concept Pace Car is made like a racing car with an aggressive design, racing seats and a siren that will accompany the start of the race.

Debuting at the 2023 Gaikindo Indonesia International Auto Show (GIIAS), the Rangga Concept was introduced as a new commercial vehicle candidate with a reliable pickup.

The name "Rangga" is taken from the Javanese language, namely "Ronggo", which means hero or knight. With this name, it is believed that this vehicle will be trusted as a strong and tough vehicle.

Toyota has a good story in the commercial industry with the first generation Kijang Pick Up in 1977. Toyota Kijang made a positive history because it was able to encourage the development of the automotive industry in Indonesia and played an important role in increasing national economic growth.

Returning to IMX 2023, the Rangga Concept Design Modification Contest (DigiModz) contest, which opened at the last GIIAS, will enter the top 15 round. With three themes chosen, namely Business, Public Service, and Lifestyle, for each category the five best designs will be selected at the Toyota booth at JCC Senayan, Jakarta.