Towards MSMEs Go Digital, PLN Greater Jakarta Trains 25 Business Actors

JAKARTA - A total of 25 Micro, Small and Medium Enterprises (MSMEs) fostered by the Greater Jakarta PLN Main Distribution Unit (UID) of Greater Jakarta participated in Digital Marketing and Photography training in collaboration with Mercu Buana University. Training goals, to improve understanding and skills, MSME gunp players can compete in the digital era so that they can go to MSMEs Go Digital. Training sources are students majoring in Marketing Communication and Public Relations, as well as photographic course lecturers. The materials brought related to PLN Mobile Marketplace, Copywriting and photography procedures for MSME products for beginners. The participants are enthusiastic about participating in the training series, ranging from exposure to material, material practice, questions and discussions. "I really appreciate the creativity of MSME actors, especially womenpreneurs who are able to adapt in this digital era. Not only as a form of gender equality but these MSME actors also play an important role in improving the populist economy," said PLN PLID Jakarta Communications Manager and TJSL Raya Pandu Prastyani in his statement, Thursday, November 16. Meanwhile, General Manager of PLN Jakarta's Main Distribution Unit, Lasiran appreciated the collaboration between students of Mercu Buana and the Greater Jakarta UMK Hub to create tough MSMEs with digitalization training.

"PLN strongly supports the progress of MSMEs for economic independence and it is hoped that such training will be able to encourage MSMEs to go digital so as to expand the MSME market," added Lasiran. This assistance is in the form of design assistance and initial production of product packaging from PLN Peduli.