Stellantis Releases Citroen My Ami New Pop With A Fresher And Dynamic Look

JAKARTA - A French car brand, Citro waryan, introduced a new look from its small electric variant, namely Ami Pop, with a new design that features cheerful, young, and sporty character.

This step is a clear proof of the manufacturer's commitment to innovative design and customer personalization, as 80 percent of users choose the adjusted version.

"Through this new front look, we want to make My Ami Pop Baru attractive and easily recognized by everyone, even from a distance of 100 meters. With the rear spoiler, My Ami Pop already features a distinctive sporty silhouette. With the introduction of new colors and graphics, this style attribute not only strengthens Ami's energetic character, but also reflects the responsive and dynamic driving experience for customers in electric mode," said Antoine bantlot-Drevon, an exterior designer, on Citro bettern's official website, Wednesday, November 8.

In his new livery, My Ami Pop has undergone a change where the red color of Infrared becomes more dominant on the side, which is the distinctive color of the Citrocan series.

Not only that, but My Ami Pop is just more prominent with its exterior being more easily recognized, including a new front light bezel that complements the black chevron strip under the windshield and black bumper boosters, both of which are characteristic of Pop's version.

Meanwhile, on the door there is a new sticker that is more striking, but it retains the number '2' which reflects Ami's unique approach to mobility.

"Angka 2 is Citro jurisprudence number Ami which symbolizes 2 passengers, 2 identical doors, 2 identical front and back bumpers, and 2 identical wings," added Antoinejanglot-Drevon.

The size of number 2 has been reduced to provide space for stylized circles and triangles, two very simple and graphical forms, inspired by the digital world of gamers.

For interior, My Ami Pop has a new drive selector in the middle console for easier settings. All controls are more visible, including USB support, ventilation control, hazard alert, and heating. This feature will be available on all Ami models in the first quarter of 2024.

Inside My Ami Pop, drivers will also find standard equipment such as cell phone clips, door nets, middle dividers, floor carpets, and Dat@mi connectivity boxes. For entertainment, there is a My Ami Play interface that allows quick access to navigation, music, and phone calls. All controls can be done via the Citro shot Switch button on the steering wheel, allowing drivers to stay focused on the road.

My Ami Pop is now available to order without a price change of 8,890 euros, or around Rp. 147 million. The first shipment is scheduled for 2024 in 12 countries where Ami has been sold.