Expert: TikTok Must Be More Wise, Don't Bring The President's Name In This Advocacy

JAKARTA - The circulation of defense of Tiktok Shop will be separated into separate applications by the government, received by the Executive Director of the ICT Institute, Heru Sutadi. According to Heru, the influencers and sellers who today carried out massive defense of TikTok Shop on various social media channels should support government policy measures.

"Tiktok does not need to advocate for regulations, because each country has its own rules. They as guests must respect the rules, influencers, celebrities must also support these rules, because this is in favor of Indonesia, Indonesian MSMEs," Heru said when confirmed, Tuesday, September 26.

Because the regulation on the revision of Permendag Number 50 of 2020 concerning Provisions for Business Licensing, Advertising, Development and Supervision of Business Actors in Trade Through Electronic Systems will be signed in the near future, this is precisely the middle point. Heru emphasized that the government's attitude in this case President Jokowi was very firm. That there must be a separation of functions between social media and e-commerce.

"And, there is partiality to how to develop and market Indonesian products so as to encourage the advancement of MSMEs. I think TikTok should be more wise, don't bring the name of the president in this advocacy, it is clear what the president revealed about the separation of social media and e-commerce, how we must save MSMEs together," said Heru.

It was later discovered that starting today netizens with various accounts, issued calls to create content with the hashtag #KamiUMKMdiTikTok. The call is known to be spread through whatsapp. The message, after the government policy that prohibits social commerce, immediately transacts like e-commerce

The following is the message that was received:

Hello, good night team, We understand that the latest news about TTS on ID may be worrying and we are actively dealing with the problem. TikTok Shop is a special place for Indonesians to explore, shop, and develop their business.

TikTok Shop support for local sellers and communities is inevitable. Our goals are still further away from that: TikTok Shop hopes to contribute to the long-term development of MSMEs with our innovative capabilities, helping more MSMEs to participate equally in the digitalization process. Without coercion, if you wish to express their support and appreciation for TikTok Shop and express your thoughts on this platform, you can do it via Short Video: Hashtag: #KamiUMKMdiTikTok Tag @Jokowi (highly recovered) The video can be shared on the platform: TikTok, Instagram and Twitter Content can be in the form: Emotional Content (incomement on this issue), Ratational (focus on future innovations), Regular Content (story telling how Tiktok helps the lives of sellers and around MSMEs) Each user is expected to post videos over 1x It is hoped that this video can be immediately uploaded on social media in order to immediately quell this issue within 1x24 hours. You team for its support for TTS.